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Danny Warshay, Executive Director of the Jonathan M. Nelson Center for Entrepreneurship at Brown University, will lead a discussion about the most critical skill in entrepreneurship - "bottom-up research." This breakthrough anthropological approach helps entrepreneurs listen and observe to determine what consumers really need, even when consumers themselves do not know.
For more information about the center, please visit our website at entrepreneurship.brown.edu. And to be added to our email distribution list, please email us at entrepreneurship@brown.edu